I suppose
it is different here because we don’t get told who to see or when we can see
them, we decide who we will see and the wait to get an appointment is seldom
long at all. Here in South Africa, the
level of service you get from the private medical profession is
outstanding. The patient is the customer
and as paying customers we demand a high level of professionalism and care from
our doctors and support staff. And if we don’t like it, we will go to someone
else. For those who can afford it, the
care is of the highest quality professionally and medically as well.
However,
no matter where you are in the world, no matter if are paying for it yourself
or you are on some kind of national health service, the one thing that makes all
the difference between a positive experience and a negative one is the caregiver’s
bedside manner. And this is seldom more
important than in the case of infertility care.
By the
time you go to see a fertility specialist, you are in a pretty crappy
place. You’ve probably been trying for a
quite a while, 17,000 people have seen your vagina and your husband has had to
ejaculate several times into a tiny bottle and have the results scrutinized by
10 laboratory folk who come back with a big ‘NOT GOOD ENOUGH’ stamp on his report
card. You are feeling beaten down,
broken, desperate, worthless.
And then
you go to your first appointment at the fertility clinic where at the end of
the day, the procedures, treatments and prices are pretty similar. There really are only so many ways to do an
IVF etc. What makes a difference between
a positive experience where you leave feeling full of hope and confidence and a
horrible experience where you feel like a worthless piece of shit is how you
are treated by all the people you come into contact with. The way they greet you, the way they treat
you. The way they answer your questions
and allay your fears. The patience they
show when they explain the same procedure over and over again. How they remember your name if you’ve been
there 75 times before. When they ask you
how you are first, before they ask you for your credit card. All those things that can be collectively
described as ‘bedside manner’.
So
important!!
Which is
why I have chosen it as my topic when I speak at the South African Fertility
Sisters conference in two weeks time. Once a year, all the fertility support staff
get together to have a conference and chat about all the different aspects of
their job. It is a great idea and I am
honoured to have been invited to talk. My
topic is “The importance of good bedside manner”
This is
where you come in – I would love your input into this topic. Help me put together an interesting, useful talk
on what the fertility nurses and support staff can do to make our lives
easier. How would we like to be
treated? Tell me about a positive
experience you had and what made it so wonderful. Tell me about a negative experience you had
and how it made you feel. Help me tell them
what type of ‘bedside manner’ we need to make this horrible experience of
infertility just a little easier to bare.
PS Have a peak at my first new project - Fertilicare. Fertilicare is an outstanding Infertility Support site, with a very active online support forum for South Africans who are going through infertility. All the hard work was done by my partner Maritza who is probably one of most talented people I've met.