Before my
mother in law selfishly retired, she used to work for South Africa’s major
magazine publisher. It was a complete
win as I would get a free (LOVE that “free” thing) copy of just about local every
magazine to devour at my leisure (i.e. the five minutes I get on the toilet.) But since she now spends her days inconsiderately
enjoying the fruits of her hard labour, I am forced to PAY for magazines. Horror!
Being the tight-fisted bastard that I am, I hardly ever buy magazines any more. But every now and then Marko will buy a
magazine for me, as a treat. Coincidentally, it is usually at the same time as he spends 400,000
million bucks on the latest Car magazine. Funny, that.
Recently,
after exhausting all the interesting bits (more on that later), I found myself
reading through the only remaining unread bits of the mag, the recipe
section. Fascinating stuff. I can’t believe there are people out there
who WILLINGLY subject themselves to this stuff! The ingredient list reads like a foreign telephone directly and the
instructions are more complicated than a Korean DIY instruction manual. Why on earth would you CHOOSE to make this
shit yourself? Why not just BUY the stuff
ready made??? I don’t think I will ever
get that cooking thing. (Please people: This is not a cry for help or an open invitation for you to send me your
fail proof recipe. There is no recipe on this earth that is immune to my innate ability to Fuck Things
Up.)
Anyway,
it got me thinking about how other people read magazines*. I mean, they wouldn’t
put that recipe shit in the magazine if some people didn’t enjoy that sort of
thing. It’s like the fashion pages (my
second to last bit of the magazine that I read): is there anyone out there who
actually looks at those pages and says “OMG! Those lime green plastic pants and that maroon and pumpkin crouched blouse
are TO DIE FOR! Quick! Let’s go buy it NOW”
So, how
do you read your (general / common or garden variety) magazine? Which bits do you read first? Which bits are
your favourite?
This is
how I read mine: I first flip through the magazine briefly so that I have an
executive summary of what is contained inside, and also to create that delicious
feeling of anticipation of what is to come. Then I read the ‘readers letters’ section. Then I read the editors letter. I then read any personal or real life stories
/ first person accounts. I then read any tips / advice / consumer tests / product service reviews. Then any investigative journalism. Then the health / body section. After that, the back page, the book reviews, ‘dear
mary’ stuff. The magazine usually gets
tossed after that. But if times are
tough and magazines are few, I will haul out the old mags and read the beauty section. If I am bored, I might give the fashion pages
a once over. Only if I am really
constipated, there are no other magazines around and the kids are watching
Cartoon Network will I finish up with the food / cooking section.
It is
actually quite interesting, I think, and it is the same reason I have taken blogs and
blogging in such a big way, because things like letters (comments), real life
stories (blogs), editorials (posts) etc are the things I really enjoy.
So what do my magazine habits say about me? That I enjoy the people stories, that I have a strong connection with other people. And that clearly
fashion, cooking and beauty do NOT feature big in my life.
So how do
you devour your magazine?
* Am I
the only one who always thinks “I wonder what other people
think / do when it comes to ____________” That is why I love my blog. It is
‘I wonder if it is just me?’ benchmark.